BTS bridges centuries of Korean art with new 'ARIRANG' merchandise line

BTS is releasing its 2026 DALMAJUNG merchandise collection in Seoul, blending Joseon Dynasty folk art with its fifth studio album, ARIRANG. HYBE said the collection goes on sale Tuesday, with a pop-up store opening the same day at HYBE Yongsan. The line is the fourth DALMAJUNG series and the second collaboration with the National Museum Foundation of Korea. It includes 13 products inspired by munjado, the lyric heungjeukdaegil, and traditional symbols of good fortune.

The collection is the fourth DALMAJUNG series and the second collaboration between HYBE and the National Museum Foundation of Korea.

Designers drew on munjado, a Joseon-era folk painting genre that incorporates decorative images into or around Chinese characters.

Among the 13 planned products are a miniature desk broom, a ceramic jar, a pollock-shaped good-luck magnet, a mini pouch modeled on the jar and a gonggi pouch with seven playing stones.

The HYBE Yongsan pop-up will run through Oct. 11, while merchandise will also be sold through Weverse Shop and at the National Museum of Korea museum shop.

Published Sep 23, 2026 10:19 am KST

Updated Sep 23, 2026 10:25 am KST

BTS’ 2026 DALMAJUNG merchandise collection features incense sticks and incense holder / Courtesy of HYBE

K-pop juggernaut BTS is seamlessly blending heritage with modern pop culture in its latest merchandise collection, weaving traditional Joseon Dynasty folk art (munjado) into the visual universe of its fifth studio album, “ARIRANG.”

HYBE said Tuesday that the 2026 BTS DALMAJUNG merchandise collection will go on sale Tuesday, with a pop-up store opening the same day at HYBE Yongsan in Seoul.

The collection marks the fourth DALMAJUNG series and the second collaboration between HYBE and the National Museum Foundation of Korea, following their 2024 collaboration through MU:DS, the museum merchandise brand.

This year’s collection draws on munjado, a genre of Joseon-era folk painting in which decorative images are incorporated into or placed around the strokes of Chinese characters.

Designers also drew on “Aliens,” a track from “ARIRANG,” using the lyric "heungjeukdaegil," a phrase conveying the idea that apparent misfortune can ultimately become great fortune, as a central motif.

The collection connects that theme with traditional symbols associated with happiness, longevity and good fortune, creating products intended to evoke wishes for peaceful and fortunate daily lives.

Among 13 planned products are a miniature desk broom, a ceramic jar, a pollock-shaped good-luck magnet, a mini pouch modeled on the jar and a traditional gonggi pouch containing seven playing stones.

The designs combine cranes, deer, clouds and other symbols associated with the traditional Ten Symbols of Longevity with three words tied to BTS and its album: “BTS,” “ARIRANG," and "heungjeukdaegil."

A HYBE IPX business division official said the collaboration connects BTS’ musical messages with Korean cultural heritage while offering a new interpretation of traditional motifs.

National Museum Foundation of Korea said the organizations decided to continue their collaboration after their 2024 project helped introduce Korean cultural heritage through BTS merchandise.

"Building on the meaningful success of the 'Dalmajung' series — launched in 2024 through our first collaboration with HYBE — in promoting the beauty and excellence of Korean cultural heritage abroad, we are continuing our collaboration again this year," said Choung Yong-suk, President of the National Museum Foundation of Korea. "Moving forward, we will actively discover opportunities where the brand value of artists and the value of our cultural heritage can shine together," he added.

This article was published with the assistance of generative AI and edited by The Korea Times.

防弹少年团（BTS）将于首尔发布其2026年“DALMAJUNG”系列周边商品，将朝鲜王朝的民间艺术与他们的第五张正规专辑《阿里郎》（ARIRANG）巧妙融合。HYBE表示，该系列将于周二正式发售，同时HYBE龙山店也将开设快闪店。这是第四个“DALMAJUNG”系列，也是HYBE与韩国国立博物馆财团的第二次合作。该系列包含13款产品，其设计灵感源自文子图、兴定大吉歌词以及其他象征吉祥的传统图案。

该系列是第四个 DALMAJUNG 系列，也是 HYBE 与韩国国立博物馆基金会的第二次合作。

设计师们借鉴了文札图，这是一种朝鲜时代的民间绘画流派，将装饰性图像融入汉字之中或围绕汉字展开。

计划推出的 13 款产品包括：迷你桌面扫帚、陶瓷罐、波洛克形状的幸运磁铁、仿照该罐子设计的迷你小袋以及装有七颗棋子的锣鼓袋。

HYBE 龙山快闪店将营业至 10 月 11 日，同时商品也将通过 Weverse Shop 和韩国国立中央博物馆商店出售。

发布于2026年9月23日上午10:19（韩国标准时间）

更新于2026年9月23日上午10:25（韩国标准时间）

BTS 2026 年 DALMAJUNG 周边商品系列包括香薰棒和香炉 / 图片由 HYBE 提供

K-pop 巨星 BTS 在其最新周边产品系列中巧妙地将传统文化与现代流行文化融合在一起，将朝鲜王朝传统民间艺术（文札图）融入其第五张录音室专辑《ARIRANG》的视觉世界中。

HYBE周二表示，2026年BTS DALMAJUNG周边商品系列将于周二开始发售，同时在首尔HYBE龙山店也将开设快闪店。

该系列是第四个 DALMAJUNG 系列，也是 HYBE 与韩国国立博物馆基金会的第二次合作，此前双方曾于 2024 年通过博物馆商品品牌 MU:DS 进行合作。

今年的系列作品以朝鲜时代民间绘画中的“文札图”为灵感，这种绘画风格将装饰性图像融入或放置在汉字的笔画周围。

设计师们还从“ARIRANG”的歌曲“Aliens”中汲取灵感，以歌词“heungjeukdaegil”（意为“看似不幸最终会变成好运”）作为中心主题。

该系列产品将这一主题与幸福、长寿和好运等传统符号联系起来，旨在唤起人们对和平幸福的日常生活的美好祝愿。

计划推出的 13 款产品包括：迷你桌面扫帚、陶瓷罐、波洛克形状的幸运磁铁、仿照罐子设计的迷你小袋以及装有七颗游戏石的传统锣鼓袋。

这些设计将仙鹤、鹿、云朵和其他与传统长寿十吉祥物相关的符号，与 BTS 及其专辑相关的三个词结合起来：“BTS”、“ARIRANG”和“heungjeukdaegil”。

HYBE IPX 业务部门的一位官员表示，此次合作将 BTS 的音乐信息与韩国文化遗产联系起来，同时对传统主题进行了新的诠释。

韩国国立博物馆基金会表示，在2024年的项目通过BTS周边商品帮助推广韩国文化遗产之后，双方决定继续合作。

韩国国立博物馆财团理事长郑容锡表示：“继2024年与HYBE首次合作推出的‘达尔马亭’系列在海外推广韩国文化遗产之美与卓越方面取得显著成功之后，我们今年将继续与HYBE合作。展望未来，我们将积极探索能够充分展现艺术家品牌价值与韩国文化遗产价值的合作机会。”

本文由生成式人工智能协助发布，并由《韩国时报》编辑。