Are we returning to the 90s? US fashion brand seeks cool with boy band tie-up

Gap is turning to five-member boy band Just Your Type as it looks to reconnect fashion with music and pop culture.

The Star MalaysiaAP2026-09-24 07:00查看原文 ↗

Gap announced a multiyear partnership with Just Your Type, a five-member, pop boy band, as part of the launch of a clothing collection and a national mall tour in which the band will perform live. Photo: Handout

The Gap, a clothing brand that has featured everything from swing-and-jump blues to hip-hop and rap in commercials, is now tapping into the boy-band business.

The San Francisco company announced a multiyear partnership with Just Your Type, a five-member, pop boy band, as part of the launch of a clothing collection and a national mall tour in which the band will perform live.

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