Starbucks is closing hundreds of locations

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Starbucks is closing approximately 250 locations in the coming days as the coffee chain continues to prune its store count during its turnaround efforts.

The affected locations didn’t “deliver the experience we want for customers and partners” or aren’t financial viable, the company said in a statement . In total, the closures amount to 1% of Starbucks North American footprint of roughly 18,000 locations.

CEO Brian Niccol announced a similar amount of closures a year ago, along with corporate layoffs, as part of his $1 billion restructuring effort. He is spearheading a years-long plan to revamp its business and bring Starbucks back to growth. In North America, he unveiled café renovations , improved service and simplified the menu .

Starbucks will incur about $300 million in charges relating to the closures, according to a regulatory filing Thursday, $200 million of which comes from ending leases early and severance benefits for employees.

A list of locations weren’t immediately released. Customers will start seeing signs on affected cafés this weekend and the closures will be reflected in the app.

“We remain excited about the significant long-term growth opportunity ahead in North America,” COO Mike Grams wrote in a letter to employees, adding that the company is “actively developing a strong pipeline of new coffeehouses and remain committed to growth.”

Still, Starbucks is forecasted to only open about 440 new locations globally during this fiscal year, down from a previously announced 600 to 650 openings, according to the filing.

Starbucks sales returned to growth about a year ago, with same-store sales at its US locations jumping 6% during the company’s most recent quarter. Niccol said in its July earnings report it “was the quarter our momentum became truly measurable.”

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星巴克将在未来几天关闭约 250 家门店，这家咖啡连锁店正在继续缩减门店数量，以进行扭亏为盈的努力。

该公司在一份声明中表示，受影响的门店未能“为顾客和伙伴提供我们想要的体验”，或者在财务上不可行。此次关闭的门店总数约占星巴克北美地区18000家门店总数的1%。

一年前，首席执行官布莱恩·尼科尔宣布了类似规模的门店关闭计划，并进行了公司裁员，这是他10亿美元重组计划的一部分。他正主导一项为期数年的计划，旨在重振星巴克业务，使其重回增长轨道。在北美，他推出了咖啡馆翻新、提升服务质量和简化菜单等一系列举措。

根据周四提交的监管文件，星巴克将因关店而产生约 3 亿美元的费用，其中 2 亿美元来自提前终止租赁合同和支付给员工的遣散费。

受影响门店的具体位置尚未公布。顾客本周末将在受影响的咖啡馆看到告示，门店关闭信息也会在应用程序中更新。

首席运营官迈克·格拉姆斯在给员工的一封信中写道：“我们对北美未来巨大的长期增长机会仍然感到兴奋”，并补充说，公司“正在积极开发强大的新咖啡馆项目，并将继续致力于增长”。

不过，根据提交的文件显示，星巴克预计本财年将在全球开设约 440 家新店，低于此前宣布的 600 至 650 家。

星巴克销售额大约在一年前恢复增长，其美国门店的同店销售额在最近一个季度增长了6%。Niccol在7月份的财报中表示，“这是我们增长势头真正开始显现的一个季度。”