Supermarket unit pricing pilot to be expanded from Oct 1 to cover more operators, grocery items

The programme allows customers to see the price per unit of measurement of a product, making it easier to compare value across different product sizes and brands.

Singapore-grown vegetables on sale at a supermarket.

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SINGAPORE: The unit pricing pilot programme at supermarkets will be expanded progressively from Thursday (Oct 1) to cover more supermarket operators and a wider range of grocery items.

For the first time, online stores will be included, said the Competition and Consumer Commission (CCS) and the Consumers Association of Singapore (CASE) in a joint press release on Monday.

The expansion of the pilot builds on the positive consumer response to the first stage of the programme, CCS and CASE said.

Under the pilot, participating supermarket stores displayed the unit prices for selected grocery categories.

CNA Games Guess Word Crack the word, one row at a time Buzzword Create words using the given letters Mini Sudoku Tiny puzzle, mighty brain teaser Mini Crossword Small grid, big challenge Word Search Spot as many words as you can Show More Show Less Customers were able to see the price per unit of measurement of a product, such as per kilogram or per litre, making it easier to compare value across different product sizes and brands. The first stage of the pilot, which included supermarket chains NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant, ran from September to December 2025. The expanded pilot will include more operators and a wider range of commonly purchased grocery items such as flour, milk, butter, snacks, soups and sauces. Operators Don Don Donki and RedMart will join the pilot. NTUC FairPrice, Sheng Siong, Prime Supermarket, Don Don Donki and RedMart will commence the expanded pilot from Thursday, while Cold Storage and Giant will do so from Nov 1. The pilot will also extend to online stores for the first time, CCS and CASE said. Sheng Siong and RedMart will display unit pricing for selected grocery categories on their online stores from Thursday, with other operators rolling out progressively on their respective platforms.

Customers were able to see the price per unit of measurement of a product, such as per kilogram or per litre, making it easier to compare value across different product sizes and brands.

The first stage of the pilot, which included supermarket chains NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant, ran from September to December 2025.

The expanded pilot will include more operators and a wider range of commonly purchased grocery items such as flour, milk, butter, snacks, soups and sauces.

Operators Don Don Donki and RedMart will join the pilot.

NTUC FairPrice, Sheng Siong, Prime Supermarket, Don Don Donki and RedMart will commence the expanded pilot from Thursday, while Cold Storage and Giant will do so from Nov 1.

The pilot will also extend to online stores for the first time, CCS and CASE said.

Sheng Siong and RedMart will display unit pricing for selected grocery categories on their online stores from Thursday, with other operators rolling out progressively on their respective platforms.

CCS said it has commissioned a market survey firm to gather consumer feedback during the pilot to inform future decisions on unit pricing.

“Consumers may be approached at participating outlets or through online surveys, and are encouraged to share their views on their shopping experience,” CCS and CASE said.

CCS chief executive Alvin Koh said that it may be difficult for customers to tell which products offer better value when they come in different packaging quantities.

“By bringing unit pricing to more supermarkets, online stores and everyday grocery items, we want to make it easier for consumers to compare prices and get better value for their money,” he said.

CASE president Melvin Yong said: “I am happy to see the strong buy-in from the industry for the unit pricing pilot. The expanded pilot will enhance price transparency for consumers and help them to compare unit prices of daily essentials across more products and more operators, including the onboarding of online stores.”

Consumers can also continue to use CASE's price comparison app Price Kaki to compare the unit prices of daily essentials, he added.

Mr Martin Daney, head of RedMart, Lazada Group, said unit pricing would help to simplify price comparisons of groceries across different pack sizes and formats.

“At RedMart, we support greater price transparency and the efforts of the government and CASE to help customers compare value and make informed choices with confidence,” he added.

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该程序允许客户查看产品的单位计量价格，从而更容易比较不同尺寸和品牌的产品的价值。

超市里出售新加坡产蔬菜。

这段音频由人工智能工具生成。

新加坡：超市单价试点计划将从周四（10月1日）起逐步扩大，覆盖更多超市运营商和更广泛的食品杂货。

新加坡竞争与消费者委员会 (CCS) 和新加坡消费者协会 (CASE) 周一在一份联合新闻稿中表示，网上商店将首次被纳入监管范围。

CCS 和 CASE 表示，试点项目的扩大是基于消费者对该项目第一阶段的积极反馈。

在试点项目中，参与活动的超市门店会展示特定食品类别的单价。

CNA游戏猜词游戏：逐行破解单词；流行词游戏：用给定的字母组成单词；迷你数独：小巧的谜题，强大的脑力挑战；迷你填字游戏：小方格，大挑战；单词搜索：尽可能多地找出单词。显示更多 显示更少 顾客可以看到产品的单位计量价格，例如每公斤或每升，从而更容易比较不同规格和品牌产品的价格。试点项目的第一阶段于2025年9月至12月进行，参与的超市包括NTUC FairPrice、Sheng Siong、Prime Supermarket、Cold Storage和Giant。扩大后的试点项目将涵盖更多运营商，并扩大常见食品杂货的种类，例如面粉、牛奶、黄油、零食、汤和酱料。Don Don Donki和RedMart也将加入试点项目。职总平价超市 (NTUC FairPrice)、昇菘超市 (Sheng Siong)、Prime Supermarket、唐吉诃德 (Don Don Donki) 和 RedMart 将于本周四开始扩大试点范围，而 Cold Storage 和 Giant 则将于 11 月 1 日开始试点。CCS 和 CASE 表示，此次试点还将首次扩展到线上商店。昇菘超市和 RedMart 将于本周四在其线上商店显示部分食品杂货类别的单价，其他运营商也将逐步在其各自的平台上推出此功能。

顾客可以看到产品的单位计量价格，例如每公斤或每升的价格，从而更容易比较不同规格和品牌的产品的价值。

试点项目的第一阶段从 2025 年 9 月持续到 12 月，参与​​的超市连锁包括 NTUC FairPrice、Sheng Siong、Prime Supermarket、Cold Storage 和 Giant。

扩大后的试点项目将包括更多运营商和更广泛的常用食品杂货，例如面粉、牛奶、黄油、零食、汤和酱料。

运营商 Don Don Donki 和 RedMart 将加入试点项目。

职总平价超市、昇菘超市、Prime超市、唐吉诃德和RedMart超市将于周四开始扩大试点范围，而Cold Storage超市和Giant超市将于11月1日开始扩大试点范围。

CCS 和 CASE 表示，该试点项目还将首次扩展到网上商店。

从周四开始，昇菘超市和RedMart将在其网上商店显示部分食品杂货类别的单价，其他运营商也将逐步在其各自的平台上推出此功能。

CCS表示，已委托一家市场调查公司在试点期间收集消费者反馈，以便为未来的单位定价决策提供依据。

CCS 和 CASE 表示：“消费者可能会在参与活动的门店或通过在线调查被邀请分享他们对购物体验的看法。”

CCS首席执行官Alvin Koh表示，当产品以不同的包装规格出售时，顾客可能很难分辨哪些产品更划算。

他说：“通过将单价引入更多超市、网上商店和日常杂货，我们希望让消费者更容易比较价格，并获得更高的性价比。”

新加坡商品及服务业协会（CASE）会长杨文杰表示：“我很高兴看到业界对单价试点项目给予了大力支持。扩大试点范围将提高消费者的价格透明度，帮助他们比较更多产品和更多运营商（包括线上商店）的日常必需品单价。”

他还补充说，消费者还可以继续使用CASE的价格比较应用程序Price Kaki来比较日常必需品的单价。

Lazada 集团旗下 RedMart 的负责人 Martin Daney 先生表示，单位定价将有助于简化不同包装规格和形式的食品杂货的价格比较。

“在 RedMart，我们支持提高价格透明度，并支持政府和 CASE 为帮助消费者比较价值、自信地做出明智选择所做的努力，”他补充道。

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