Carlsberg Malaysia’s Top Ten Charity Campaign targets RM6.5mil proceeds to improve access to quality education

'We are honoured to play a part in contributing back to the local communities we serve, recognising education as one of the most important foundations for growth,' says Clini in his welcome address.

SHAH ALAM: What started as a community effort to support education has grown into Malaysia's longest-running and highest fundraising education platform – Top Ten Charity Campaign (Top Ten).

This November, the campaign will continue to provide a fundraising platform for five vernacular schools in the Klang Valley, with a collective target of RM6.5mill for school building funds.

Participating schools comprise SJKC Yak Chee, Puchong; SJKC Bukit Tangga, Rawang; SJKC Chung Hua, Klang; SJKC On Pong 2, Ampang; and SJKC Ladang Regent, Elmina.

Top Ten is a flagship community engagement project funded by Carlsberg Malaysia and jointly organised by two Chinese dailies.

Running since 1987, proceeds collected by the schools will be channelled towards the enhancement of teaching facilities and multipurpose halls, infrastructure upgrades, auditorium development and educational equipment.

This is aligned with Carlsberg Malaysia’s pledge towards United Nations Sustainable Development Goal 4 (SDG 4): Quality Education by helping create better learning environments for students and educators alike.

Carlsberg Malaysia corporate affairs and sustainability director Pearl Lai (first from left), Clini (centre) and Wong (second from right) posing for a group photo during the presentation of contributions to representatives of Dong Zong and SJKT Ladang Dovenby (Perak).

Speaking at this year's campaign press conference, Carlsberg Malaysia’s managing director Stefano Clini said, "What has sustained Top Ten for nearly four decades is our belief that meaningful change happens when communities come together behind a common purpose.

“While education needs have evolved over the years, the campaign has continued to evolve alongside them, supporting a broader range of educational needs while staying true to our purpose of Brewing For A Better Today and Tomorrow.”

Clini added: “We are honoured to play a part in contributing back to the local communities we serve, recognising education as one of the most important foundations for growth.

“Malaysia has grown from an agriculture-focused economy to an industrial and manufacturing base and is now moving towards a more services- and knowledge-driven economy. This makes education even more critical in ensuring local talents are future-ready to contribute to the country’s continued economic progress.”

Clini noted: “More than the proceeds raised, Top Ten is about ensuring quality education remains within reach and equipping the future workplace with the knowledge, skills and confidence to compete in the new-age economy amid AI disruption."

Since 1987, Top Ten has raised a cumulative total of RM601.8mil and benefited over 700 schools and educational institutions nationwide, helping to provide equal opportunities for quality education for generations of students.

Built on the generosity of donors and supporters, the campaign continues to demonstrate the meaningful impact of collective giving, earning recognition from the Malaysia Book of Records as the longest-running and highest fundraising charity show in support of education.

Deputy Education Minister Wong Kah Woh, in his keynote address at the launch, said: "The Top Ten Charity Campaign is the longest-running fundraising platform in Malaysia for our schools and one of the most successful. Thank you so much for being with us over the past 39 years, and for your continued support.

“I look forward to more collaboration in the years to come, so that we can ensure our students continue to prosper in a good learning environment.”

Beyond the five fundraising schools, this year's campaign also extends support to broader education initiatives, with RM10,000 channelled to the Dong Zong Chinese Education Complex and Future Education Fund and RM50,000 supporting science, technology, engineering and mathematics (STEM) education advancement for SJKT Ladang Dovenby in Sungai Siput, Perak.

While remaining rooted in supporting vernacular education, Top Ten has evolved alongside the communities it serves, broadening its impact over the years to include educational institutions, tertiary education initiatives, schools in East Malaysia and, more recently, STEM-focused learning opportunities. This reflects a shared belief that quality education should be accessible to all, regardless of geography, background or learning pathway.

Dong Zong assistant secretary-general Ng Chai Heng said: "As education continues to evolve, it is important that we equip both learners and educators with the capabilities needed for the future.

“We are grateful to Carlsberg Malaysia, donors and supporters whose contributions will support our efforts in areas such as education innovation, digitalisation, teacher development and talent cultivation, helping to strengthen the long-term development of Chinese education in Malaysia."

SJKT Ladang Dovenby Parent-Teacher Association (PIBG) vice-chairman Murthy Vinaigar said, "Having a dedicated STEM learning facility is something our school has long hoped for, making this support particularly meaningful for both our teachers and students.

“It will provide greater opportunities for our students to learn through exploration and hands-on experiences, while nurturing curiosity, confidence and interest in science, technology and innovation."

In addition to supporting SDG 4: Quality Education, the campaign incorporates initiatives associated with SDG 13: Climate Action. Working together with participating schools and event partners, these initiatives include reducing the use of single-use plastics, encouraging recycling and waste segregation and promoting the use of reusable alternatives during campaign activities.

Through these efforts, the campaign aims to raise awareness of both education and environmental stewardship among participants.

These efforts form part of Carlsberg Malaysia's environmental, social and governance (ESG) programme, Brewing Tomorrow, which guides the group’s approach to responsible business practices and meaningful community partnerships. Through Top Ten, Carlsberg Malaysia continues to support educational opportunities while continuing its purpose of Brewing for a Better Today and Tomorrow.

For updates on Top Ten and upcoming fundraising shows, follow Carlsberg Malaysia on Facebook and Instagram.

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“我们很荣幸能为我们服务的当地社区做出贡献，因为我们认为教育是发展最重要的基础之一，”克利尼在欢迎致辞中说道。

莎阿南：最初是为了支持教育而发起的社区活动，如今已发展成为马来西亚历史最悠久、筹款金额最高的教育平台——十大慈善活动（Top Ten）。

今年 11 月，该活动将继续为巴生谷的五所华文学校提供筹款平台，目标是为学校建设筹集 650 万令吉。

参与学校包括蒲种药芝华小 (SJKC Yak Chee)；万挠武吉唐加华小；巴生中华华小；安邦华小安邦 2；以及埃尔米纳拉当丽晶华小 (SJKC Ladang Regent)。

“十大”是由嘉士伯马来西亚公司资助，两家中文日报联合组织的一项旗舰社区参与项目。

该项目自 1987 年以来一直运作，学校筹集的资金将用于改善教学设施和多功能厅、基础设施升级、礼堂建设和教育设备。

这与嘉士伯马来西亚公司对联合国可持续发展目标 4（SDG 4）：优质教育的承诺相一致，旨在帮助学生和教育工作者创造更好的学习环境。

嘉士伯马来西亚公司事务及可持续发展总监 Pearl Lai（左一）、Clini（中）和 Wong（右二）在向东总和霹雳州多文比淡米尔小学代表捐赠物资时合影留念。

在今年的活动新闻发布会上，嘉士伯马来西亚董事总经理斯特凡诺·克利尼表示：“‘十大’能够持续近四十年，是因为我们相信，当社区为了共同的目标团结起来时，就会发生有意义的改变。”

“虽然教育需求随着时间的推移而不断变化，但这项活动也随之不断发展，支持更广泛的教育需求，同时始终秉持着‘酿造更美好的今天和明天’的宗旨。”

克利尼补充道：“我们很荣幸能为我们服务的当地社区做出贡献，因为我们认为教育是发展最重要的基础之一。

“马来西亚已从以农业为主的经济体发展成为以工业和制造业为基础的经济体，现在正向服务业和知识驱动型经济体转型。这使得教育对于确保本地人才能够适应未来发展，为国家经济的持续进步做出贡献变得更加至关重要。”

克利尼指出：“除了筹集资金之外，Top Ten 的意义还在于确保优质教育触手可及，并为未来的职场人士提供知识、技能和信心，使他们能够在人工智能颠覆的新时代经济中竞争。”

自 1987 年以来，“十大”基金累计筹集了 6.018 亿令吉，惠及全国 700 多所学校和教育机构，帮助一代又一代的学生获得平等的优质教育机会。

该活动建立在捐赠者和支持者的慷慨之上，持续展现集体捐赠的意义和影响力，并被马来西亚纪录大全认可为支持教育的持续时间最长、筹款金额最高的慈善演出。

教育部副部长黄家和在启动仪式的主题演讲中表示：“‘十大慈善活动’是马来西亚学校历史上持续时间最长、也是最成功的筹款平台之一。非常感谢大家在过去39年中与我们携手同行，并持续给予支持。”

“我期待在未来几年里开展更多合作，以便我们能够确保我们的学生在良好的学习环境中继续茁壮成长。”

除了五所筹款学校外，今年的活动还将支持更广泛的教育计划，其中 10,000 令吉用于董总华文教育综合体和未来教育基金，50,000 令吉用于支持霹雳州双溪西布拉当多文比华小的科学、技术、工程和数学 (STEM) 教育发展。

在始终致力于支持本土教育的同时，Top Ten 与它所服务的社区共同发展，多年来不断扩大其影响力，涵盖教育机构、高等教育项目、东马的学校，以及最近新增的 STEM（科学、技术、工程和数学）学习机会。这体现了他们共同的信念：优质教育应该惠及所有人，无论其地理位置、背景或学习路径如何。

董总助理秘书长吴才兴表示：“随着教育的不断发展，我们必须让学习者和教育者都具备未来所需的能力。”

“我们感谢嘉士伯马来西亚公司、捐助者和支持者，他们的贡献将支持我们在教育创新、数字化、教师发展和人才培养等领域的努力，有助于加强马来西亚华文教育的长期发展。”

SJKT Ladang Dovenby 家长教师协会 (PIBG) 副主席 Murthy Vinaigar 表示：“拥有一个专门的 STEM 学习设施是我们学校长期以来的愿望，因此这项支持对我们的老师和学生来说都特别有意义。”

“这将为我们的学生提供更多通过探索和实践经验进行学习的机会，同时培养他们对科学、技术和创新的好奇心、自信心和兴趣。”

除了支持可持续发展目标4：优质教育外，该活动还融入了与可持续发展目标13：气候行动相关的举措。通过与参与学校和活动合作伙伴的共同努力，这些举措包括减少一次性塑料的使用、鼓励回收利用和垃圾分类，以及在活动期间推广使用可重复使用的替代品。

通过这些努力，该活动旨在提高参与者对教育和环境保护的认识。

这些举措是嘉士伯马来西亚环境、社会及治理 (ESG) 项目“酿造未来”(Brewing Tomorrow) 的一部分，该项目指导集团践行负责任的商业实践并建立有意义的社区伙伴关系。通过“十大”计划，嘉士伯马来西亚在继续支持教育机会的同时，也秉承着“酿造更美好的今天和明天”的宗旨。

想了解Top Ten榜单和即将举行的筹款演出的最新信息，请关注嘉士伯马来西亚的Facebook和Instagram账号。

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