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Italy’s Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes

Italian Premier Giorgia Meloni has applied to trademark her voice with the European Union's Intellectual Property Office, seeking to protect herself against AI-generated deepfakes.

The Star MalaysiaGIADA ZAMPANO查看原文 ↗
意大利歌手梅洛尼效仿其他流行歌星,试图为自己的声音注册商标,以对抗人工智能深度伪造技术。

Meloni’s move comes as governments, regulators and public figures grapple with the rapid spread of artificial intelligence tools capable of convincingly replicating voices and images. — AP

ROME : Italian Premier Giorgia Meloni has applied to trademark her voice with the European Union (EU)’s Intellectual Property Office, seeking to protect herself against artificial intelligence (AI)-generated deepfakes.

The application filed with the EU agency includes a four-second audio recording of Meloni repeating the phrase, in Italian, "Io sono Giorgia Meloni” ("I am Giorgia Meloni”), according to the EU office's records on Oct 5.

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