American heritage brands attempt to reclaim their cool at New York Fashion Week美国传统品牌试图在纽约时装周上重塑其酷炫形象
New York Fashion Week is betting that Ralph Lauren, Coach and other established American names can reconnect with younger shoppers despite a challenging luxury market.
A model walks the runway during the Ralph Lauren Autumn/Winter 2026 fashion show in February. Photo: AFP
New York Fashion Week launches next week with a lineup of American heritage brands that have managed to lure in younger Gen Z shoppers, despite broader struggles in the global luxury sector.
The closely watched event will kick off on Wednesday (Sept 9) – the eve of the official start – with runway shows from Ralph Lauren and Coach which have both seen strong growth in recent months.
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2月，一位模特在拉夫·劳伦 (Ralph Lauren) 2026秋冬时装秀上走秀。图片：法新社
纽约时装周将于下周拉开帷幕，届时将有一系列美国传统品牌亮相，尽管全球奢侈品行业整体面临困境，但这些品牌仍然成功吸引了年轻的 Z 世代消费者。
备受瞩目的活动将于周三（9 月 9 日）——正式开幕的前一天——拉开帷幕，届时 Ralph Lauren 和 Coach 将举行时装秀，这两个品牌在最近几个月都取得了强劲的增长。
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