New Beijing-Kota Kinabalu route on the cards as China Eastern eyes more Sabah flights

China Eastern Airlines intends to expand its Shanghai-Kota Kinabalu services to two or three daily flights and is exploring a direct route from Beijing to Kota Kinabalu.

These developments were discussed during a meeting between Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin and China Eastern officials in Shanghai.

Jafry emphasized the importance of enhanced connectivity as Sabah prepares for Visit Sabah 2027, noting that increased flight frequencies would offer greater capacity and flexibility for travelers.

The direct Beijing route is expected to bolster Sabah's connectivity with China, which saw significant tourist arrivals in 2026.

SHANGHAI, Sept 23 — China Eastern Airlines plans to increase its Shanghai-Kota Kinabalu services to double or even triple daily flights, while exploring a direct Beijing-Kota Kinabalu route.

The plans were discussed during a courtesy visit by Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin to China Eastern Airlines’ office in Shanghai on Tuesday, where he met Senior Vice President of Marketing and Sales Yang Chun Fei.

Also present were Sabah Tourism, Culture and Environment Ministry Permanent Secretary Datuk Josie Lai and representatives from the Sabah Tourism Board.

Jafry welcomed the plans, saying stronger direct air connectivity was crucial as Sabah prepared for Visit Sabah 2027, adding that increased frequencies would provide greater capacity and flexibility for travellers.

He said a direct Beijing-Kota Kinabalu route would open another major gateway and further strengthen Sabah’s connectivity with China, which recorded 578,681 arrivals in the first eight months of 2026, up 21.6 per cent from the same period last year, while China Eastern operated up to three daily Shanghai-Kota Kinabalu services during the 2026 peak summer travel period. — Daily Express

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中国东方航空公司计划将上海至哥打基纳巴卢的航班增加到每天两到三班，并正在探索开通北京至哥打基纳巴卢的直航航线。

这些事态发展是在沙巴旅游、文化和环境部长拿督贾夫里·阿里芬与中国东方航空公司官员在上海会晤期间讨论的。

贾弗里强调，随着沙巴为 2027 年沙巴旅游年做准备，加强交通连接至关重要，并指出增加航班频次将为旅客提供更大的运力和灵活性。

预计直飞北京的航线将加强沙巴与中国的联系，预计2026年赴华游客数量将大幅增长。

上海，9月23日——中国东方航空公司计划将上海至哥打基纳巴卢的航班数量增加到每天两班甚至三班，同时探索开通北京至哥打基纳巴卢的直航航线。

周二，沙巴旅游、文化和环境部长拿督贾夫里·阿里芬礼节性拜访了中国东方航空公司上海办事处，并在那里会见了市场营销和销售高级副总裁杨春飞，双方讨论了相关计划。

沙巴旅游、文化和环境部常任秘书拿督赖若熙以及沙巴旅游局的代表也出席了会议。

贾弗里对这些计划表示欢迎，称随着沙巴为 2027 年沙巴旅游年做准备，加强直航至关重要，并补充说，增加航班频次将为旅客提供更大的运力和灵活性。

他表示，北京至哥打基纳巴卢的直航航线将开辟又一个重要门户，进一步加强沙巴与中国的联系。2026年前八个月，中国赴沙巴游客人数达到578,681人次，比去年同期增长21.6%。此外，中国东方航空将在2026年夏季旅游旺季期间，每天运营多达三班上海至哥打基纳巴卢的航班。——《每日快报》

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