Comparing grocery prices gets easier as unit pricing pilot expands to RedMart, Don Don Donki and online stores

A pilot aimed at helping consumers compare product prices more easily across brands and package sizes will be expanded to include more operators and a wider range of commonly purchased grocery items.

Announcing this in a joint press release on Monday (Sept 28), the Competition and Consumer Commission of Singapore (CCS) and Consumers Association of Singapore (CASE) said the expansion of the unit pricing pilot , which will include online stores for the first time, builds on the positive consumer response to the programme's first phase.

It ran from September to December last year, and involved supermarket chains — NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant — displaying unit prices for selected grocery categories at participating outlets.

CCS and CASE said feedback from consumers was encouraging, with shoppers finding unit pricing helpful for comparing prices across different brands and package sizes.

The expanded pilot will see Don Don Donki and online store RedMart joining the initiative from Oct 1, with Cold Storage and Giant coming on board from Nov 1.

It will also include a wider range of commonly purchased grocery items such as flour, milk, butter, snacks, soups, and sauces, CCS and CASE said.

They added that a market survey has been commissioned to gather consumer feedback during the expanded pilot.

"Consumers may be approached at participating outlets or through online surveys, and are encouraged to share their views on their shopping experience."

Reiterating the initiative's impetus, CCS chief executive Alvin Koh said unit pricing makes value comparison easier.

"By bringing unit pricing to more supermarkets, online stores and everyday grocery items, we want to make it easier for consumers to compare prices and get better value for their money," Koh added.

The point was echoed by CASE president Melvin Yong, who pointed out that consumers want to know if they are getting good value for their money.

"Comparing prices is not straightforward when products come in differing packaging quantities...The expanded pilot will enhance price transparency for consumers and help them to compare unit prices of daily essentials across more products and more operators, including the onboarding of online stores."

Consumers can also use the Price Kaki app to compare the unit prices of over 13,900 daily essentials.

一项旨在帮助消费者更轻松地比较不同品牌和包装规格产品价格的试点项目将扩大规模，纳入更多运营商和更广泛的常用食品杂货。

新加坡竞争与消费者委员会 (CCS) 和新加坡消费者协会 (CASE) 于周一（9 月 28 日）联合发布新闻稿宣布，扩大单位定价试点范围，并将首次涵盖网上商店，此举建立在消费者对该计划第一阶段的积极反馈之上。

这项活动从去年9月持续到12月，参与活动的超市连锁店包括NTUC FairPrice、Sheng Siong、Prime Supermarket、Cold Storage和Giant，这些超市在参与活动的门店展示指定食品杂货类别的单价。

CCS 和 CASE 表示，消费者的反馈令人鼓舞，购物者发现单位定价有助于比较不同品牌和包装规格的价格。

扩大后的试点计划将于 10 月 1 日迎来 Don Don Donki 和网上商店 RedMart 的加入，Cold Storage 和 Giant 将于 11 月 1 日加入。

CCS 和 CASE 表示，还将包括更多常见的食品杂货，例如面粉、牛奶、黄油、零食、汤和酱料。

他们还表示，已委托进行市场调查，以在扩大试点期间收集消费者反馈。

“我们可能会在参与活动的门店或通过在线调查接触消费者，并鼓励他们分享自己的购物体验。”

CCS首席执行官Alvin Koh重申了该举措的初衷，称单位定价使价值比较更容易。

Koh补充道：“通过将单价引入更多超市、网上商店和日常杂货，我们希望让消费者更容易比较价格，并获得更高的性价比。”

CASE主席Melvin Yong也表达了同样的观点，他指出消费者想知道他们花的钱是否物有所值。

“当产品包装数量不同时，比较价格就变得不那么简单了……扩大试点范围将提高消费者的价格透明度，并帮助他们比较更多产品和更多运营商（包括在线商店）的日常必需品单价。”

消费者还可以使用 Price Kaki 应用程序比较超过 13,900 种日常必需品的单价。