How the Adidas fashion boycott is spilling over into Blackpink Jennie’s tie-up阿迪达斯时尚抵制活动如何蔓延到Blackpink Jennie的合作中
Blackpink Jennie's first co-designed fashion collection with Adidas is caught in calls to boycott the sportswear giant over a controversial campaign in Israel.
The Adidas collaboration named Jennie of Blackpink as a co-designer. Photo: Handout
Adidas apologised Monday (Sept 7) over its controversial promotion in Israel, while its collaboration with Blackpink's Jennie has fuelled the global boycott.
As Jennie expands her role with Adidas, international criticism surrounding the brand appears to be spreading to the K-pop star.
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阿迪达斯此次合作邀请了Blackpink成员Jennie担任联合设计师。图片：官方提供
阿迪达斯周一（9月7日）就其在以色列的争议性促销活动道歉，而其与Blackpink成员Jennie的合作则引发了全球抵制。
随着 Jennie 与阿迪达斯合作的深入，围绕该品牌的国际批评似乎也蔓延到了这位韩国流行明星身上。
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阿迪达斯时尚抵制活动如何蔓延到Blackpink Jennie的合作中
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