Inside McDonald’s push to have AI price your Big Mac麦当劳正大力推进人工智能为巨无霸汉堡定价。
NEW YORK, Sept 29 (Reuters) - McDonald's is increasingly using artificial intelligence to guide menu prices across the U.S. and some global markets, a plan that aims to boost headquarters' profit but risks alienating customers and attracting antitrust scrutiny.
People walk by a McDonald's in New York City, U.S., July 28, 2026. REUTERS/Jordan Tovin
NEW YORK, Sept 29 (Reuters) - McDonald’s is increasingly using artificial intelligence to guide menu prices across the U.S. and some global markets, a plan that aims to boost headquarters’ profit but risks alienating customers and attracting antitrust scrutiny.
One pricing factor supercharged by AI: an estimate of how much each store's patrons are willing to pay.
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2026年7月28日，人们走过美国纽约市的一家麦当劳餐厅。路透社/乔丹·托文
纽约，9 月 29 日（路透社）——麦当劳正越来越多地利用人工智能来指导美国和一些全球市场的菜单定价，这项计划旨在提高总部利润，但有可能疏远顾客并引起反垄断审查。
人工智能增强的一项定价因素：估算每家商店的顾客愿意支付多少钱。
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