Jennie gets a new Seoul-sized gig as Lotte Department Store’s latest ambassador

Blackpink's Jennie has been appointed as the new face of Lotte Department Store, marking it as the department store's first brand ambassador selection in nearly a decade.

The nationwide campaign, themed 'As I Am', emphasizes Jennie's individuality and is set to launch with a promotional video release on October 21.

Her role will be prominently featured across Lotte's physical and digital platforms, including major branches in Seoul and Busan, enhancing her expanding list of high-profile brand partnerships.

SEOUL, Sept 29 — Blackpink’s Jennie is adding another major name to her growing list of brand partnerships after being named the new face of Lotte Department Store.

The appointment marks the department store’s first brand ambassador selection in about a decade, with the singer set to feature in a nationwide marketing campaign beginning Thursday.

The campaign will put her front and centre across Lotte Department Store’s physical stores as well as its online and offline platforms, Korea JoongAng Daily reported today.

Built around the catchphrase ‘As I Am’, the campaign will draw on Jennie’s image as an artist known for expressing her individuality, according to the company.

Fans will get their first look at the campaign’s promotional video on October 21, when Lotte Department Store plans to release it on its official YouTube channel and other social media platforms before rolling it out through television and online advertisements.

Jennie’s new role will be visible across Lotte Department Store’s network, including its flagship near Myeongdong in central Seoul, the Jamsil branch in southern Seoul and the Seomyeon branch in Busan.

Jennie made her debut with Blackpink under YG Entertainment in 2016 before launching her solo career with Solo in 2018.

She released her first full-length solo album, Ruby, in 2025, further establishing her career outside the K-pop group.

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Blackpink 成员 Jennie 被任命为乐天百货的新代言人，这是该百货公司近十年来首次选择品牌大使。

这项以“做我自己”为主题的全国性活动强调了Jennie的个性，并将于10月21日发布宣传视频正式启动。

她的角色将在乐天集团的实体和数字平台上得到突出展现，包括首尔和釜山的主要分店，这将进一步丰富她不断扩大的知名品牌合作关系。

首尔，9月29日讯——Blackpink成员Jennie成为乐天百货的新代言人，为其不断增长的品牌合作名单再添一员猛将。

此次任命标志着这家百货公司近十年来首次选定品牌大使，这位歌手将于周四开始参与一项全国性的营销活动。

据《韩国中央日报》今日报道，此次宣传活动将让她在乐天百货的实体店以及线上线下平台上占据中心位置。

据该公司称，此次宣传活动以“做我自己”为口号，将充分利用 Jennie 作为一位以表达个性而闻名的艺术家的形象。

粉丝们将于 10 月 21 日首次看到该活动的宣传视频，乐天百货计划先在其官方 YouTube 频道和其他社交媒体平台上发布该视频，然后再通过电视和网络广告进行推广。

Jennie 的新角色将在乐天百货的整个网络中得到体现，包括位于首尔市中心明洞附近的旗舰店、首尔南部蚕室分店和釜山西面分店。

Jennie 于 2016 年在 YG Entertainment 旗下以 Blackpink 组合成员身份出道，之后于 2018 年发行个人专辑《Solo》开启个人职业生涯。

2025年，她发行了首张个人完整专辑《Ruby》，进一步巩固了她在K-pop组合之外的职业生涯。

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